Sticky Communication (Step 2) Sticky Communication (Step 2)
ReadOasis Step 2 (Part 2) “You’ve got 30 seconds,” said Jim. “The next ‘C’ stands for ‘Credible.’ A credible idea is a believable and... Sticky Communication (Step 2)

ReadOasis Step 2
(Part 2)

“You’ve got 30 seconds,” said Jim.

“The next ‘C’ stands for ‘Credible.’ A credible idea is a believable and convincing idea. It is an idea that you can easily test. You can try a credible idea before you buy it. The ‘E’ stands for ‘Emotional.’ A sticky idea is an emotional idea. It makes us feel something and care. It touches our emotions.”

Jim was smiling. “Interesting. You’ve got 15 seconds.”

Mary continued. “The last ‘S’ stands for ‘Story.’ That is, stories make ...

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