Biz
Make Meaning in Business
By Guy Kawasaki ReadOasis Step 3 The first thing I figured out and learned sometimes the hard way, about entrepreneurship is that the core, the essence of entrepreneurship is about making meaning. Many, many people start companies to make money, the quick flip, the dot-com phenomena. And I have... Read more
A Culture of Bribery
ReadOasis Step 4 (Part 1) It was two hours before closing time. But Mr. Lee had to ask his customers to leave the store. “I’m very sorry. You have to leave now. I have special business to take care of.” His wife looked sad. "The store is so busy,... Read more
Born a Businessman (Step 3)
ReadOasis Step 3 In 1966, Richard was 16 years old. He was a student, but he was annoyed with the way he was taught in school. He wanted to change his world, and he was going to do something about it. He resolved to publish a magazine that was... Read more
Get Up Earlier than the Next Guy
By Tom Peters (Creative Commons) ReadOasis Step 2 Flying to Boston from London on Saturday morning. 7 hours. Professional woman sitting in front of me. I duly swear, she did not look up for 7 hours. She produced more on her laptop than I do in ... a week... Read more
Call of Duty Game Breaks Records Again
ReadOasis Step 2 The Wall Street Journal (WSJ) reported this gaming news on November 12, 2010, summarized here at ReadOasis Step 2. The video game Call of Duty: Black Ops reached first-day sales of $360 million in the U.S. and U.K. The game is made by the company Activision.... Read more
Stop Multitasking
By Fast Company and Gina Trapani ReadOasis Step 5 A human’s ability to do several things at once, it’s a wonder of biology. It means we can eat a burrito while we walk down the street and listen to music and daydream about the weekend, all at the same... Read more
The Rich Lawyer
ReadOasis Step 1 The United Way is a group that helps people. The United Way might call you. And they might ask you for a donation of money. Your donation might help build a school in the Philippines. It might help train people for work in the United States.... Read more
A Giant of Business (Step 3)
ReadOasis Step 3 Black liquid exploded out of the ground and towards the sky. It was oil—black gold—and it had the power to light up homes. It had the power to run the engine of the American economy. It had the power to make a man very rich. John... Read more
Making Work Fun: The Levity Effect (Step 2)
ReadOasis Step 2 (Part 1) A manager at a company was interviewing a job candidate. The manager said, “We need a very responsible person for this job. We need someone who can take charge.” The candidate’s eyes lit up, and he answered with great confidence. “Sir, your search ends... Read more
Get Down to Business in English
By Joseph Poulshock, PhD ReadOasis Step 2 (Part 1) A Big Decision As usual, the boss spoke clearly and in short sentences. “Okay, it’s decided. This meeting is over. You all know what to do.” One by one, the managers closed their notebooks and stood up. There were no... Read more
The Longest Railway
ReadOasis Step 2 VOA Learning English reports that China has paid for the longest railway in the world. It's 13,000 kilometers long! The longest railway in the world is now open. In December, a train carrying products from China arrived in Spain’s capital, Madrid. The railway is one of the most recent transportation projects that China has financed in Europe. The train took three weeks to go from the city of Zhejiang in China to Madrid in Spain. It takes a ship... Read more
Playing Global Business on a Level Field
ReadOasis Step 3 A Review of The World is Flat: A Brief History of the Twenty-First Century By Thomas L. Friedman. We are entering a new era where the world is one massive marketplace. Old powers had the advantage, but the playing field is leveling now. New powers are... Read more
A Wee (Wii) Gaming Machine
ReadOasis Step 2 Nintendo makes video games and gaming machines. It is one of the largest gaming companies in the world. Nintendo's popularity took off in 2006 with the release of the Nintendo Wii. The portable Nintendo DS is also extremely popular. In 2007, the company had an income... Read more
Be a Starter: Poke the Box
ReadOasis Step 3 (Part 1) I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso, Artist. It is a basic secret of success. To get skill, we need to do new things. Depending on the task, doing something... Read more
Bill Gates: A Model for Business?
By Tek Smith ReadOasis Step 2 As a young man, Bill Gates had the idea to make a company. In 1975, he left Harvard University, and he started Microsoft with his friend Paul Allen. By 2007, Microsoft employed 78,000 people in 105 countries. Today about 90% of the world’s... Read more
The 10-20-30 Rule
By Guy Kawasaki ReadOasis Step 5 The seventh thing is you need to follow what I call the 10-20-30 rule. I have this thing called Meniere's disease. Meniere's disease has three symptoms: hearing loss, tinnitus, which is a constant ringing in my ear, and sometimes I get dizzy or... Read more
A Giant of Business (Step 2)
By Tek Smith ReadOasis Step 2 Black liquid flew out of the ground and towards the sky. It was oil, black gold. And it had the power to light up homes. It had the power to run the engine of the American economy. It had the power to make... Read more
The Future on Your Wrist
By Tek Smith ReadOasis Step 3 The world was waiting in anticipation. It had been three years since the death of Steve Jobs. Jobs was the head of Apple Computer. Under his leadership, Apple released many innovative products, including the iPod, the iPhone, iTunes, and the iPad. These products... Read more
To Sell is Human
Book Trailer by Daniel Pink ReadOasis Step 5 What if everything we knew about sales turned out to be wrong? For instance, we think the only people in sales are the folks who try to get us to buy stuff. That's sales as we know it, and it’s huge.... Read more
Born a Businessman
ReadOasis Step 2 In 1966, Richard was 16 years old. He was a student, but he didn't like the way he was taught in school. He wanted to change his world, and he was going to do something about it. He decided to create a magazine that was for... Read more