By Tom Peters (Creative Commons)ReadOasis Step 4

Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors diminishes you. Period.

“Win” with better product.“Win” with better relationships.“Win” when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for example.)

Build up your competitors!Build up your entire industry!

(And if a competitor is missing deadlines, etc., instead of piling o...

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