B2-Intermediate+BizBNC LevelsCEFR LevelsProtectedStep 4Stories
By Tom Peters (Creative Commons)
ReadOasis Step 4
Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors diminishes you. Period.
“Win” with better product.
“Win” with better relationships.
“Win” when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for example.)
Build up your competitors!
Build up your entire industry!
(And if a competitor is missing deadlines, etc., instead of piling on, say, “...
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