Speak Not Ill of Thine Competitors Speak Not Ill of Thine Competitors
By Tom Peters (Creative Commons) ReadOasis Step 4 Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors... Speak Not Ill of Thine Competitors

By Tom Peters (Creative Commons)
ReadOasis Step 4

Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors diminishes you. Period.

“Win” with better product.
“Win” with better relationships.
“Win” when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for example.)

Build up your competitors!
Build up your entire industry!

(And if a competitor is missing deadlines, etc., instead of piling on, say, “...

Please login to read the rest of the story, or join ReadOasis today!