Bill Gates: A Model for Business?
By Tek Smith ReadOasis Step 2 As a young man, Bill Gates had the idea to make a company. In 1975, he left Harvard University, and he started Microsoft with his friend Paul Allen. By 2007, Microsoft employed 78,000 people in 105 countries. Today about 90% of the world’s... Read more
Be a Starter: Poke the Box
ReadOasis Step 3 (Part 1) I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso, Artist. It is a basic secret of success. To get skill, we need to do new things. Depending on the task, doing something... Read more
The Future on Your Wrist (Step 3)
By Tek Smith ReadOasis Step 3 The world was waiting in anticipation. It had been three years since the death of Steve Jobs. Jobs was the head of Apple Computer. Under his leadership, Apple released many innovative products, including the iPod, the iPhone, iTunes, and the iPad. These products... Read more
A Giant of Business (Step 2)
By Tek Smith ReadOasis Step 2 Black liquid flew out of the ground and towards the sky. It was oil, black gold. And it had the power to light up homes. It had the power to run the engine of the American economy. It had the power to make... Read more
A Wee (Wii) Gaming Machine
ReadOasis Step 2 Nintendo makes video games and gaming machines. It is one of the largest gaming companies in the world. Nintendo's popularity took off in 2006 with the release of the Nintendo Wii. The portable Nintendo DS is also extremely popular. In 2007, the company had an income... Read more
To Sell is Human
Book Trailer by Daniel Pink ReadOasis Step 5 What if everything we knew about sales turned out to be wrong? For instance, we think the only people in sales are the folks who try to get us to buy stuff. That's sales as we know it, and it’s huge.... Read more
Say No to Overwork
ReadOasis Step 2 "I told you that you could do it! You worked hard and got into a great university. And now you have landed an excellent job at a big company! Congratulations on your success! You did it!" "Thank you, father," said Kenya, standing tall in his dark... Read more
The 10-20-30 Rule
By Guy Kawasaki ReadOasis Step 5 The seventh thing is you need to follow what I call the 10-20-30 rule. I have this thing called Meniere's disease. Meniere's disease has three symptoms: hearing loss, tinnitus, which is a constant ringing in my ear, and sometimes I get dizzy or... Read more
Born a Businessman (Step 2)
ReadOasis Step 2 In 1966, Richard was 16 years old. He was a student, but he didn't like the way he was taught in school. He wanted to change his world, and he was going to do something about it. He decided to create a magazine that was for... Read more
A Musical Money-Making Machine
ReadOasis Step 3 Carrie Underwood by Eva Rinaldi (Creative Commons) Carrie was a country girl from Checotah, Oklahoma. She lived on a farm, and in the mornings, she would help her father feed the cows. Carrie loved to sing. She started singing at church when she was 3 years... Read more
The Birth of Levi’s Jeans
ReadOasis Step 2 Rivets By Rohit Gowaikar (Creative Commons) Levi Strauss was born in Germany in 1829. At 18, he joined his brothers in America. They had a dry goods business in New York City. At that time, many people were moving to California in search of gold. Levi... Read more
Speak Not Ill of Thine Competitors
By Tom Peters (Creative Commons) ReadOasis Step 4 Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors diminishes you. Period. “Win” with better product. “Win” with better relationships. “Win” when your industry is prospering and has a good reputation. (Think consultants, ad... Read more
Watch Out for Dragons
ReadOasis Step 3 (Part 1) “It does not do to leave a live dragon out of your calculations, if you live near him.”  ― J.R.R. Tolkien, The Hobbit The floor, wall, and windows began to shake violently. “What in the world?” said John as he looked out the second... Read more
Watch Out for Dragons
ReadOasis Step 3 (Part 2) Business expert Seth Godin suggests five key words for a strong business plan: truth, assertions, alternatives, people, and money. Know the truth about the market, customers, and technology. Regarding truth, as you plan, you describe the reality of the world where you want to... Read more
Watch Out for Dragons
ReadOasis Step 3 (Part 3) Have alternatives and options. You can make many assertions like this, but Godin reminds us that many assertions will be wrong. In doing business, people often go over budget. They miss deadlines, and they fail to make sales. This brings up the next important... Read more
A Culture of Bribery
ReadOasis Step 4 (Part 2) In most countries bribery is illegal, but it happens in government, medicine, politics, sports, and business. Legal or not, bribery is unjust. Bribes allow people with money to gain opportunities, while the needy or the most talented lose out. And bribery hurts business. In... Read more
The Way to Wealth
By Benjamin Franklin ReadOasis Step 3 (Part 2) Now, think about this. Ben Franklin was a great writer, publisher, statesman, scientist, and inventor. He lead a very productive life, and he was successful in life because of the way he thought about life. He said, “Either write something worth... Read more
Making Work Fun: The Levity Effect (Step 2)
ReadOasis Step 2 (Part 2) Let's compare this fun with the reality of the work world. The New York Times has reported that 25% of American workers have cried because of stress at work. Almost half the workers in the U.S. say that the office is a place of... Read more
Get Down to Business in English
ReadOasis Step 2 (Part 2) Besides Rakuten, Uniqlo, the Japanese fashion giant, also has a similar English policy. CNN reports that this policy requires workers to do meetings in English. And new staff must achieve a score of 700 on English tests to join the company. Tadashi Yanai, president... Read more
Get Down to Business in English
ReadOasis Step 2 (Part 3) So if you understand lots of messages or stories in a low stress situation, you will acquire lots of language. That’s it. That’s all you need to do. You can easily remember this theory with the word ALBUM-S. It looks like this: Acquire Languages... Read more