Sticky Communication (Step 2)
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Question 1 |
A ___ thing is a real thing, something you can touch. Sticky ideas are ___ ideas about actions and things that touch our senses.
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A | abstract |
B | required |
C | concrete |
D | critical |
Question 2 |
A sticky idea is...
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A | hard to remember |
B | boring and hard |
C | easy to remember |
Question 3 |
A ___ can make ideas sticky. A ___ gives us a picture or an experience that we can easily remember. A ___ has a character who wants something and who has to overcome trouble to get it.
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A | concept |
B | sticky |
C | proverb |
D | story |
Question 4 |
We can believe a ___ idea because it is believable. We can easily test a ___ idea. We can try a ___ idea before buying it.
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A | credible |
B | fearful |
C | sticky |
D | charming |
Question 5 |
If you don't know something is going to happen, it's ___. And ___ ideas surprise us. They make us interested.
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A | concrete |
B | credible |
C | abstract |
D | unexpected |
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