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Do you think that having a lucky charm or carrying out a superstitious ritual is irrational? Then it’s time to think again.
In 2010, researchers had people carry out a range of tasks with and without the their lucky charms. The results were remarkable.
When people had the charm, they sank 35% more putts when playing golf, persisted 25% longer when solving anagrams, and remembered 30% during memory tests.
It seems that lucky charms might work because they act as placebo, ma...
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