ReadOasis Step 3
(Part 2)

"You've got 30 seconds," said Jim.

"The next 'C' stands for 'Credible.' A credible idea is a believable and convincing idea. It is an idea that you can easily test. You can try a credible idea before you buy it. The 'E' stands for 'Emotional.' A sticky idea is an emotional idea. It makes us feel something. It makes us care and feel concern. It impacts our emotions."

Jim was smiling. "Interesting. You've got 15 seconds."

Mary continued. "The last 'S' stands for 'Stor...

Please login to enjoy the rest of the story, or join ReadOasis today: Go Solo Pro or Solo Student. 

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Want More Great Content?

Check Out These Articles