Make Meaning in Business Make Meaning in Business
By Guy Kawasaki ReadOasis Step 3 The first thing I figured out and learned sometimes the hard way, about entrepreneurship is that the core,... Make Meaning in Business

By Guy Kawasaki
ReadOasis Step 3

The first thing I figured out and learned sometimes the hard way, about entrepreneurship is that the core, the essence of entrepreneurship is about making meaning. Many, many people start companies to make money, the quick flip, the dot-com phenomena. And I have noticed in both the companies that I’ve started and funded, and been associated with, that those companies that are fundamentally founded to change the world, to make the world a better place, to make me...

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