ReadOasis Step 3(Part 3)

Have alternatives and options.

You can make many assertions like this, but Godin reminds us that many assertions will be wrong. In doing business, people often go over budget. They miss deadlines, and they fail to make sales. This brings up the next important section of Godin's business plan: alternatives.

If you have alternatives and choices, you will have a plan for when your assertions do not work out. If a plan fails, how will you adapt? What will you try n...