Watch Out for Dragons Watch Out for Dragons
ReadOasis Step 3 (Part 2) Business expert Seth Godin suggests five key words for a strong business plan: truth, assertions, alternatives, people, and money.... Watch Out for Dragons

ReadOasis Step 3
(Part 2)

Business expert Seth Godin suggests five key words for a strong business plan: truth, assertions, alternatives, people, and money.

Know the truth about the market, customers, and technology.

Regarding truth, as you plan, you describe the reality of the world where you want to do business. Describe the market you want to enter. Give details about the needs in your market and about how competitors are trying to meet those needs. Describe your ideal customer.

Regarding...

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