By Tom Peters (Creative Commons)
ReadOasis Step 4

He/she who has the best story wins!

In life!
In business!
The White House!

Consider the following:

“A key — perhaps the key — to leadership is the effective communication of a story.” — Howard Gardner, Leading Minds: An Anatomy of Leadership

“Leaders don’t just make products and make decisions. Leaders make meaning.” — John Seely Brown, Xerox PARC

“Management has a lot to do with answers. Leadership is a function of questions. And the first...