By Tom Peters (Creative Commons)ReadOasis Step 4

Does this require more explanation than the Golden Rule (“Do unto others ... ”): Badmouthing competitors diminishes you. Period.
“Win” with better product.“Win” with better relationships.“Win” when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for example.)
Build up your competitors!Build up your entire industry!
(And if a competitor is missing deadlines, etc., instead of piling on, say, “Yes, ...