By Tom Peters (Creative Commons) ReadOasis Step 4 He/she who has the best story wins! In life! In business! The White House! Consider the following: “A key — perhaps the key — to leadership is the effective communication of a story.” — Howard Gardner, Leading Minds: An Anatomy of Leadership “Leaders don’t just make products and make decisions. Leaders make meaning.” — John Seely Brown, Xerox PARC “Management has a lot to do with answers. Leadership is a function of questions. And the first quest...

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