ReadOasis Step 3
You are in class.  The teacher is speaking, but you only hear noise, like hot air and wind. We often hear, and sadly speak, boring ideas. But can we learn to communicate successful and unforgettable ideas?  Authors Chip and Dan Heath wrote the book, ?Made to Stick.? They say the word ?SUCCESS? summarizes sticky ideas, which are:

Simple: They are clear but deep, like a proverb , the sayings of a wise man
Unexpected: They grab our attention. They surprise us and make ...