Get Down to Business in English
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ReadOasis Step 2(Part 1) A Big Decision As usual, the boss spoke clearly and in short sentences. ?Okay, it?s decided. This meeting is over. You all know what to do.? One by one, the managers closed their notebooks and stood up. There were no jokes and no laughter. Everyone... Read more
A Wee (Wii) Gaming Machine
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ReadOasis Step 2 Nintendo makes video games and gaming machines. It is one of the largest gaming companies in the world. Nintendo's popularity took off in 2006 with the release of the Nintendo Wii. The portable Nintendo DS is also extremely popular. In 2007, the company had an income... Read more
ReadOasis Step 2 "I told you that you could do it! You worked hard and got into a great university. And now you have landed an excellent job at a big company! Congratulations on your success! You did it!" "Thank you, father," said Kenya, standing tall in his dark... Read more
The Birth of Levi’s Jeans
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ReadOasis Step 2 Rivets By Rohit Gowaikar (Creative Commons) Levi Strauss was born in Germany in 1829. At 18, he joined his brothers in America. They had a dry goods business in New York City. At that time, many people were moving to California in search of gold. Levi... Read more
By Guy KawasakiReadOasis Step 5 The seventh thing is you need to follow what I call the 10-20-30 rule. I have this thing called Meniere's disease. Meniere's disease has three symptoms: hearing loss, tinnitus, which is a constant ringing in my ear, and sometimes I get dizzy or vertigo... Read more
Book Trailer by Daniel PinkReadOasis Step 5 What if everything we knew about sales turned out to be wrong? For instance, we think the only people in sales are the folks who try to get us to buy stuff. That's sales as we know it, and it?s huge. It's... Read more
A Giant of Business (Step 2)
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By Tek SmithReadOasis Step 2 Black liquid flew out of the ground and towards the sky. It was oil, black gold. And it had the power to light up homes. It had the power to run the engine of the American economy. It had the power to make a... Read more
Big Time Car Trouble
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ReadOasis Step 2 US car makers are in serious trouble. Their sales fell about 35% in January compared with last year. Ford Motor Company sales dropped 42%. General Motors reported a 49% drop. But Chrysler was hardest hit. Their sales went down 55%. This decline in sales is not... Read more
The Future on Your Wrist (Step 3)
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By Tek SmithReadOasis Step 3 The world was waiting in anticipation. It had been three years since the death of Steve Jobs. Jobs was the head of Apple Computer. Under his leadership, Apple released many innovative products, including the iPod, the iPhone, iTunes, and the iPad. These products were... Read more
Born a Businessman (Step 3)
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ReadOasis Step 3 In 1966, Richard was 16 years old. He was a student, but he was annoyed with the way he was taught in school. He wanted to change his world, and he was going to do something about it. He resolved to publish a magazine that was... Read more
By Guy KawasakiReadOasis Step 3 The first thing I figured out and learned sometimes the hard way, about entrepreneurship is that the core, the essence of entrepreneurship is about making meaning. Many, many people start companies to make money, the quick flip, the dot-com phenomena. And I have noticed... Read more
Be a Starter: Poke the Box
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ReadOasis Step 3 I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso, Artist. It is a basic secret of success. To get skill, we need to do new things. Depending on the task, doing something new can... Read more
By Benjamin FranklinReadOasis Step 3(Part 1) Benjamin Franklin By David Martin "The Way to Wealth" is an essay written by Benjamin Franklin in 1758. In it, Franklin focuses on two main ideas. The first is hard work, which he often calls ?industry.? For example, an industrious person is a... Read more
Get Up Earlier than the Next Guy
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By Tom Peters (Creative Commons)ReadOasis Step 2 Flying to Boston from London on Saturday morning. 7 hours. Professional woman sitting in front of me. I duly swear, she did not look up for 7 hours. She produced more on her laptop than I do in ... a week ...... Read more
Daniel Pink?s Advice about Work
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ReadOasis Step 4 The scariest word in the economy right now is the word routine. Anything that is routine is disappearing from this country, and routine is work you can reduce to a spec sheet, to a script, to a formula, to a series of steps that has a... Read more
Book Trailer by Sheryl Sandberg ReadOasis Step 2 I entered the workforce believing that my generation was going to have equal responsibility and equal opportunity. And it didn't work out that way. Women are getting more college degrees, more graduate degrees, entering the workforce at every level. But in... Read more
ReadOasis Step 4(Part 1) It was two hours before closing time. But Mr. Lee had to ask his customers to leave the store. ?I?m very sorry. You have to leave now. I have special business to take care of.? His wife looked sad. "The store is so busy, but... Read more
A Giant of Business (Step 3)
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ReadOasis Step 3 Black liquid exploded out of the ground and towards the sky. It was oil?black gold?and it had the power to light up homes. It had the power to run the engine of the American economy. It had the power to make a man very rich. John... Read more
By Fast Company and Gina TrapaniReadOasis Step 5 A human?s ability to do several things at once, it?s a wonder of biology. It means we can eat a burrito while we walk down the street and listen to music and daydream about the weekend, all at the same time.... Read more
Speak Not Ill of Thine Competitors
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By Tom Peters (Creative Commons)ReadOasis Step 4 Does this require more explanation than the Golden Rule (?Do unto others ... ?): Badmouthing competitors diminishes you. Period. ?Win? with better product.?Win? with better relationships.?Win? when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for... Read more