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Rivets By Rohit Gowaikar (Creative Commons)

Levi Strauss was born in Germany in 1829. At 18, he joined his brothers in America. They had a dry goods business in New York City. At that time, many people were moving to California in search of gold. Levi Strauss moved to California too. He had family there. And he wanted to sell dry goods to people who were looking for gold.

He did business with gold miners, and he listened to them. They had an interesting problem. Their p...

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