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Driving Motivation (Step 3) Driving Motivation (Step 3)
ReadOasis Step 3 (Part 2) That discovery was surprising enough. Even more surprising was that a reward could interfere with that motivation. When the... Driving Motivation (Step 3)

ReadOasis Step 3
(Part 2)

That discovery was surprising enough. Even more surprising was that a reward could interfere with that motivation. When the monkeys were given a treat to encourage them to play with the hinge, they made more mistakes and solved the puzzles less frequently.

This third drive is at the heart of Daniel Pink’s book. A follow-up to his first book, A Whole New Mind, Drive explores the motivations behind our actions. Among other things, it argues that companies should look be...

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